Why Consumers Resist Mobile Payment ? a Conceptual Model
نویسنده
چکیده
The fast pace of wireless networks and mobile technologies development has created vast opportunities for financial service providers to render their services via the mobile platform. However, the acceptance of financial mobile services, particularly the mobile payment is still marginally adopted. While most of the research efforts focus on the positive determinants that influence such innovation, however, little attention has been given to understand why Malaysian consumers resist mobile payment services. Acknowledging that mobile payment still meet consumer resistance, this paper aims to examine the barriers that may inhibit the adoption of mobile payment. The study provides a thorough understanding for the service providers to overcome the resistance of mobile payment service.
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تاریخ انتشار 2013